UrbanBurb Furniture Brand Refresh
This project involved a comprehensive brand identity refresh for UrbanBurb Furniture, a high-end consignment furniture and woodworking retail establishment. The client provided the original branding and color palette, granting complete creative freedom to evolve their existing visual identity.
A key element of this refresh was capturing the brand's unique blend of urban sophistication and suburban warmth. This was visually articulated through a creative fusion of city-inspired elements, such as a skyline or manhole cover motifs, seamlessly combined with organic, natural imagery like a tree or tree slice. This design approach effectively highlights the business's city location while reflecting the inviting, organic quality of its live edge woodworking.
Logo wear not design simply for advertisement, but also style.
The objective was to develop new and revitalized brand assets that would seamlessly integrate with UrbanBurb's established aesthetic while imbuing the company with a fresh, contemporary edge. This included the creation of a cohesive suite of materials, such as branded logowear, impactful advertising, and newly designed eco-friendly bags and tags. The aim was to elevate the brand's presence and appeal, reinforcing its commitment to quality and sustainability through a refined and enduring visual language.
Advertisement banner designed for local publication
New and improved branded earth friendly bags & tags.
