2024 Calendar Year End
Holiday Card
Holiday Card
Designed to drive engagement for Holy Family University’s calendar year-end giving campaign, this direct mail piece utilized a cohesive "It's a Wrap" theme to capture donor attention immediately upon receipt. The outer envelope featured a playful tease—"It's a Wrap! Your Holiday Gift Enclosed"—incentivizing the recipient to open the package to reveal a tangible token of appreciation. Enclosed within was a custom-designed sheet of holiday wrapping paper, branded with the university’s blue tiger mascot donning a Santa hat amidst a flurry of snowflakes, serving as both a functional gift and a festive reminder of school spirit during the holiday season.
Accompanying the exclusive giveaway was a "Love & Joy" holiday card that tied the visual narrative together with a heartfelt message of gratitude for the donor's impact. The interior copy cleverly pivoted on the theme, asking supporters to "wrap up" the year with a final contribution, while providing a seamless path to giving via a prominently displayed, snowflake-integrated QR code
