Storage Annex Branding & System Testing
The "Storage Annex Graphics & System Testing" project transformed an underutilized, utilitarian storage area outside the Holy Family University Campus Center into a high-impact branding asset. Located directly adjacent to the gymnasium, the site offered a prominent canvas to showcase the university’s elevated athletics branding on a grand scale. To avoid the high costs and poor weatherability associated with traditional vinyl wraps or massive single-piece prints, the project engineered a sustainable alternative by installing a modular three-banner frame system.
While the hardware required a higher upfront investment, the system establishes significant long-term operational and financial efficiency. By dividing the space into three distinct frames, the university can now update individual panels quickly and cost-effectively rather than replacing an entire single-print installation. This agile design allows for rapid graphic updates and seasonal refreshes at a fraction of standard printing costs, successfully turning a necessary campus structure into a dynamic, budget-conscious landmark for school spirit.
